See Top 3 + Head-to-Head In Action
An all-voter primary advances three candidates to the general election, where they are compared head-to-head. The winner is the candidate who beats each of the others head-to-head and therefore best and most fairly reflects the voters’ choices.
Why It Works
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Voters can support the candidate they genuinely prefer without having to worry that doing so will simply help elect the candidate they like least. Top 3 makes room for more viable choices by ensuring the finalists are compared directly.
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Winning is not just about energizing the most passionate political base. Candidates have a stronger incentive to earn the confidence of voters who may prefer someone else first—and to avoid needlessly alienating people whose support they may need.
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All voters and candidates participate under the same rules, regardless of party or political perspective. No voter is excluded from a primary. Every voter preference in head-to-head matchups is worth the same.
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The final comparisons are familiar: each finalist is compared head-to-head with the others. Voters can see how candidates performed against one another and understand why the winner won.